Once a start-up has established product-market fit and a scalable and repetitive sales model,  it’s time to start thinking of how to accelerate revenue growth. Leveraging channel partners can be a great way of doing just that. When the timing is right, channel partners can enable a start-up to test new markets and find new
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Accelerate growth by leveraging channel partners, and find natural allies to complement your value proposition and help you win in the mainstream market.  Successful tech companies regularly rely on indirect sales to generate a significant part of their revenue. It is unsurprising then to see start-ups eager to emulate the success of these larger players.
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