Thirteen essential questions to answer about your product strategy

Last week I read this short but useful article by Tomasz Tunguz. It brought back good memories of the enduring Kotler on Marketing, and I am happy to share these notes this morning.

What are the thirteen essential and critical questions to ask about your product marketing strategy ?

Here they are, as inspired by Kotler and Tomasz.

This got me thinking about whether I had them all answered for my business!

Have you?

1. What is our company story and what problem is your product trying to solve?
2. Which market segment are your pursuing?
3. How do you differentiate your product from competition?
4. What is the best way to assure a successful new product launch?
5. How do you respond when customers ask for discounts?
6. How much customization do you offer?
7. How can you reduce or maintain cost of customer acquisition?
8. How can you retain our customers for longer?
9. Which of your customers are the most important?
10. What are the best ways to improve salesforce productivity?
11. What are your payback periods on each of our marketing efforts?
12. How can the business develop multiple channels of customer acquisition and avoid channel conflict?
13. How can we orient the entire business to be more customer oriented?